the research house strategic insights through qualitative research
Trained as a moderator by The Burke Institute, Frances has thousands of hours of field experience. She regularly moderates focused, in-depth conversations (one on one and group, online and in person) about experiences, decisions, behaviors, goals, needs, desires, and associations. She is skilled in building a good rapport with people from different walks of life. As a weaver of story and yarn, she has an excellent appreciation of the value and skill required to integrate disparate conversation threads into nuanced and richly textured insight.
Her wide research experience includes communications and product concept exploration, ethnography, target market exploration, customer relationship satisfaction, social and public policy issues, and on-line search, scenario, and gaming tools as well as usability research. Frances particularly enjoys the opportunity to build intimate, thoughtful conversations with people who are managing challenging or unusual life events.
She has conducted research with consumers across a wide range of decision areas, including financial, insurance, housing, health care and wellness products, travel services and hotels, entertainment, food and beverages, kitchen products and household electronics, construction, landscape and building materials, and utilities.
Frances is fluent in research that brings customers together with business teams. She has conducted many discussions with subject matter experts such as engineers, scientists, designers, purchasing managers, dealers, suppliers, and corporate executives as well as craftspeople and artisans. Her experience working in a corporate environment, intellectual curiosity, and willingness to take the time to prepare for technical interviews are strengths. This experience and disposition supports probing and follow-up that leads to in-depth exploration and insightful reporting.
Frances holds a PhD in economics from UCLA, and a BA (Hons.) from Victoria University of Wellington, New Zealand. Prior to establishing the research house, she was Director of the Qualitative Research Department at General Motors Corporation.
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